Giga Vashakidze is International Business Development Director at ACT. Giga is a Brand Management and Commercial strategy development professional with 15 years of experience. He is a strategic consultant in brand development and commercial planning strategies.
Working Language: GEO ENG RUS
Small steps can make a big difference
Philosophy: My philosophy is based on the belief that any company’s most precious asset is their customer. I have devoted my career to studying customer behavior and enhancing commercial processes within the organization to ensure effective and profitable ways of meeting consumer needs and demands.
Giga Vashakidze is a brand development and commercial planning professional with long-standing experience in the FMCG product category in Georgia and Caucasus region. His vast experience covers such product categories as soft drinks (IDS Borjomi Holding), food and snacks (Kraft Foods), cigarettes (Philip Morris International) and cosmetics and personal care products (Avon Cosmetics). He has managed such brands as „Bakuriani“, „Alpen Gold“, „Marlboro“ და „Avon Cosmetics“, launched such brands as „Barni“ and „Tuc“ in Caucasus region.
Giga is a strategic consultant for commercial and non-commercial brands. His public sector works include Caritas International's (Creating Brand identity and communication strategy for the local branch in Georgia) and Georgian Bar Association (Commercial services development plan.).
Currently, Giga Vashakidze holds the position of International Business Development Director at ACT Research and Strategic Consulting company where he manages a portfolio of international clients and develops the presence of ACT in the international arena.
Apart from the main professional activities, Giga is an invited lecturer at Ilia State University where he teaches Branding, Marketing and Communication management as a part of BBA and MBA programs.
2006 – 2007
Central European University
European School of Management